当前位置:首页>论文案例展示

youressay留学论文essay写作案例——什么品牌看起来像今天

发布时间:2019-05-13  | 点击数:1474
youressay留学论文essay写作原创文章写一篇关于品牌的定义包括广告和营销的名称和形象。品牌必须建立一群忠诚的消费者。因此,一个好的品牌应该有两个基本要素,即良好的广告和良好的营销。

 The definition of Branding includes a name and the image by advertising and marketing. A brand must establish a group of loyal consumers. Therefore, a good branding should have two basic elements which are good advertising and good marketing. 

essay代写

   Media is a very important tool of advertising. In modern life, Internet is everywhere. If people are consumers, most of them will touch the devices of internet every day. In OMMA award finalists in 2016, the VOCO Creative is named by OMMA. VOCO create a campaign with Earth Balance in order to show vegans delicious food pictures. And in the internet, these pictures got lots of attention. The article MEDIA 2015states: “there are two core spectrums- Attention and Access.” (p4) So a good Branding must pay more attention to the social media environment and located the consumers accurately. VOCO used the pictures for vegans with attractive foods. And the consumers can be divided into four categories: Tons of Twitters, portal of me, media buffet and traditional new media. (Media 2015) As branding builder, which kinds of consumers they are belong to influences the strategies which the branding builder uses it effectively. Vegans belong to portal of me, because they don’t accept all information in food field. They don’t eat meat, so they know the value of data (p6, MEDIA 2015) The branding builder must knowing their consumers well before he or she use Media as an advertising tool. Media becomes more and more important position in advertising stage. Burger King used an Internet game which was called Subservient Chicken. After that, large numbers of consumer went into Burger King. There is no doubt that Media can enlighten consumers if the companies can analysis the consumer accurately. Its power of calling and influence beyond imagination. 


   On the other hand, a good marketing is another fundamental factor of branding. And how to be good marketers is becoming more and more important. Marketing with meaning is an advanced concept in marketing. From the article what marketing with meaning can do for you, the marketing with meaning is to meet consumers’ needs in three ways which include solutions, connection and satisfaction. In the You Tube, the TV drama Mad Man, the business men sold his products by showing his family’s picture with PPT. When the consumers saw the details from the pictures, they were moved by the man. There is an excellent example from porches, Porsche hired photographer to take pictures at the every house with a Porsche in Rich Area, and the company sent the picture to every house owner. When the owner received the picture with their own house and a Porsche car, they will image what if the car belongs to them. What the consumers got from this marketing is to get satisfaction with emotion and sense of identity. A good marker never pushes the consumers to buy or accept, but inviting. One of the OMMA award finalist in2016 in Animation is AOL for Clorox who made A parent’s Field Guide to The Little Monsters Of Summer Break. This is a good marketing with meaning, it helps parents explore imagination and creativity from children and ease the parents’ pressure. This animation call parents join in and relax. A good branding makes the consumers accept the products. The marketing with meaning should dig the behind meaning of the branding. Like the advertising about Porsche, in this advertising, Porsche use a teat driver to explain the Porsche 911 and 991 the meaning which is faster, more comfortable and higher quality. 
Marketing with meaning gives consumers solution to improve the brand meaning. When the most women get older and losing self-esteem, Dove didn’t continue to explore soaps quality, but give their products meaning. The meaning of Dove is improving the women confidence by using their products. The aim of marketing of Dove is a solution of explaining the beauty of women. After that, Dove’s selling is increasing rapidly. So the behind meaning of branding should give their consumers a solution to solve their problem what they face. A brand also needs to connect to their consumers. When the brand formed, the company must sustain the position in the business necessarily. Nike is a good example of guard their brand of connection with Apple or iPod. Everyone likes to be health, Nike+ can link to the electrical device to push people do more exercise by supervising exercise condition.  
From the discussion above, modern branding is not just a brand anymore. It is a dynamic concept which includes the behind meaning of consumers and the company’s design principle with all kinds of advertising and marketing. Today,branding not only includes the high quality and name, but also the marketing methods and the concept that consumer think of when they hear this brand.
 As a media consumer in this society, I belong to “portal of me”. Though I am always online, but I focus on privacy and information I get. I like to participate actively, but what I just want to participate in those I prefer.  

WHO WE ARE

YourEssay留学生论文工作室成立于2006年。专注于为留学生提供论文写作、网课辅导及留学相关的服务。

联系我们