本文是关于Band Candy’s公司的营销备忘录，有我们原创完成，属于市场营销范畴，主要是通过新媒体、自媒体等数字化平台进行曝光和推广。帮助Bang candy公司宣传产品。
When posting something on Facebook, limit the text content. Few people tent to read long articles. Sometimes, just several adjective words would be enough to demonstrate your purpose. Besides, make use of colorful pictures and videos. Think about television advertisements. People watch television and read Facebook for the same reason: to relax themselves from work and study. So try to set up a voice that your products represent an enjoyable time, or try to associate your product with their past happy experience. Here are two examples: You are trying to advertise your new products specifically designed for Thanksgiving. Simply put together words “families”, “friends”, “sweet memories”, “appreciation”, with a picture of a group of people sharing your products and enjoy the get-together.
If a Facebook user follows the company’s official account, you can send him/her a message which might include the following content:
1.Give a warm welcome and show your appreciation to their attention to The Bang Candy’s Company. Remember that those who intend to follow you on Facebook are in general returning customers of your products.
2.Introduce your company. This might include a brief summary of your company’s history, your organization culture, your belief in delivering authentic products to customers, and your mission of making contribution to the society as an enterprise who demonstrates responsibility. You might also write a section showing how your employee enjoy working for you, and also encourage collage graduates to apply for open positions by browsing your website.
3.Encourage them to register an account on your official website. Provide the registering link directly in the message, and also try to make the registering process straight forward. Use words such as “VIP” to make people feel being respected. The first-time customer will receive a coupon for their first purchase of The Bang Candy’s Company’s product. Ideally, this coupon can be applied to your official website online shopping, in store, or even on Amazon.
Even though you might be able to get your follower’s email address on Facebook, be very careful when sending advertising emails to followers’ mailbox. First of all, few of them will even take a look before throw them to trash; second, if customers feel that you are sending too many advertisement, they will either unsubscribe from your mailing list, or end up with a uncomfortable feeling about The Bang Candy’s Company as well as your products.
If somebody say something positive about The Bang Candy’s Company’s product, say “Thank you” as soon as you notice that post. People usually feel good when they get attention on social media, or then feel they are respected because of their consumption. Try to expand the circle when you express your appreciation, so that other followers can see. This night be a good way to improve your interaction with customers, and eventually set up your social voice.
If you notice a negative post about The Bang Candy’s Company’s product on Facebook, try to connect the user in person before commenting publicly under their post. You should apologize for their unhappy user experience about your products. If the customer appears to be willing to continue the conversation, you might express your concern about what they are upset about and how do they come up with such feelings. Though it might not be completely your fault, however you should remember the old saying that customers are always right. Try to understand their specific situations and make them up. After fixing the problem, you might ask the customer whether they could either delete their negative comments about The Bang Candy, or you could turn over the situation by commenting under their post to show your authentic altitude.